OTT specialist Quickplay has launched Quickplay Shorts, a new product that the company says creates and syndicates vertical short-form content from live and VoD long form video, and a social infinite vertical scroll front-end experience.
Quickplay Shorts is built with the aim to accelerate streamers’ roadmap to short-form content experiences. According to Quickplay, the Shorts creator and syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VoD content.
Paul Pastor, co-founder and chief business officer at Quickplay, noted that the trend in OTT consumption “has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement. Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
Quickplay is also partnering with GluedIn for the front-end experience, “combining Quickplay’s shorts technology and personalisation engine with GluedIn’s expertise in delivering dynamic, interactive solutions”.
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
You are not signed in
Only registered users can comment on this article.
.jpg)
Loneliness driving poor mental health in film and TV industry
Disproportionately high levels of loneliness experienced by people working behind the scenes in film and TV is a key driver of poor mental health and is potentially costing the industry hundreds of million pounds a year, according to new research.
.jpg)
EBU calls for ‘sovereign’ cloud and AI infrastructure in Europe
The European Broadcasting Union's (EBU) Technical Assembly has called for the development of ‘sovereign, interoperable, resilient, and sustainable’ cloud and AI infrastructure to support public service media across Europe.
Angela Jain appointed Head of Content at Disney+ EMEA
Angela Jain has been named Head of Content at Disney+ EMEA (Europe, Middle East and Africa), and will join the company in September.
WPP boss Mark Read to leave advertising giant
WPP CEO Mark Read is to leave the advertising giant at the end of the year.
 and Romuald Rat (right) - source - EBU.jpg)
France Télévisions wins top EBU tech prizes
France Télévisions has been named the winner of the European Broadcasting Union (EBU)’s Technology & Innovation Award for its proof-of-concept implementation of the C2PA (Coalition for Content Provenance and Authenticity) standard.
